Coding for Immigrants is a Sweden-based organisation that empowers immigrants by building a community which aids their learning to get the programming skills they need for prestigious jobs. They stand for equality of jobs for immigrants and natives.
The Brief: CFI contacted my design agency Seek Studio for a simple task, a well designed UI for their upcoming website, but upon discussion and exploration we came to a conclusion that in order to make a great UI, the brand needs to have well defined visual assets and brand identity and that how we started with the brand identity design first.
The Concept: In order to start it was very important for me to explore what the brand was and how it needed to be represented, for that we had detailed discussions and I did a brand personality workshop with the client, in which they could personify the brand for me.
Following the the brand identity that was formed based on the stylescape.
Here we have a bold and maximal logo that gives a hint of retro logos with a modern touch, the typeface used is Hegante which reminisces the 90s.
