Airia Ventilation is a Sweden based manufacturer and supplier of Air Ventilation products. Their aim is to provide high quality on-demand goods to companies and retailers all across the globe and they are also one of the pioneering companies in the European market.
I worked together with Airia Ventilation to create a new brand identity for them through which they can reach their potential new customers and become more global than they already are.
The aim of the new identity was to be simple and minimalistic. It needed to look fresh but also represent the 50 year old history of the company.
The logo is plain, easy to recognise and scalable. The A and the V in the icon are breezy and represent the fresh air while the name of the company is written in a very serious style.
I went for the colors that are somewhat common within the industry but still not similar to other competitors in market. Also I kept simplicity in mind thats why the accent colors are limited and used in a very specific manner.
Only one font is used with different weight, again the reason for this decision was simplicity. This font will mainly be used for web applications which will make it easier to change and make digital products.
